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National Repository of Grey Literature

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Horizontal business network Márová, Klára ; Černá, Jitka (advisor) ; Čermáková, Lenka (referee) Ve své bakalářské práci jsem se zaměřila na aktuální téma, kdy se drobní podnikatelé na obranu proti velkým zahraničním řetězcům slučují nebo co nejvíce rozšiřují svou podnikatelskou činnost a vytvářejí tak horizontální podnikatelské sítě. První, teoreticko - metodologická, část práce pojednává o distribučním systému jako součásti marketingového mixu a praktickou část tvoří SWOT analýza konkrétní horizontální podnikatelské sítě. Detailed record

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