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Proposal to ensure the operation of the accommodation and catering business for specific client groups in the area of Veseli nad Lužnicí
NOVÁKOVÁ, Lucie
Bachelor thesis analyzes the market for accommodation and catering services in the area Veselí nad Lužnicí for a specific client group, for members of congress tourism. The goal is to design ensure the operation of the accommodation and catering business, including the peculiarities of the selected for this segment of clients. Data obtained by questionnaire survey, controlled interviews, observation and the observed secondary data helped reveal weaknesses in the area. Based on the observed data have been proposed for possible changes in the operation of the specific accommodation and catering facilities for this client group.

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