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National Repository of Grey Literature

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Analysis of Ratios on Shelves and of Selling Prices of Ladies' Hygiene Products in International Drug-Store Chains Musilová, Michaela ; Komárková, Lenka (advisor) ; Dvořák, Jiří (referee) The objective of this bachelor's thesis was to analyze the market of feminine hygiene products on international drug stores in the Czech Republic and identify how displaying of these products on individual stores corresponds to their category market share and suppliers. Thesis also compares prices across categories and points of sales. Detailed record

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