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National Repository of Grey Literature

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Obchodní spolupráce mezi Českou republikou a Belgií s přihlédnutím ke kulturním odlišnostem Kašná, Jana ; Müllerová, Františka (advisor) ; Plchová, Božena (referee) The aim of this thesis is to analyze a business cooperation between the Czech Republic and Belgium. The first chapter presents Belgium from geographical, historical, political and economic perspective. The second chapter describes trade relations between the Czech Republic and Belgium. The third chapter focus on the differences in Czech and Belgian culture. These differences are at first examined on the basis of Hofstede's cultural dimensions, then with regard to the linguistic diversity of the country and its impact on trade negotiations. The theory described in the second and the third chapter is confronted with the experience of surveyed companies operating in this area. Detailed record

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