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Web 2.0 and its impact on business
 Vachovec, Milan ; Donát, Jiří (advisor) ; Tůma, Pavel (referee)
The thesis Web 2.0 and its impact on business introduces the Web 2.0 concept and its characteristics in the first chapter. Owing to the fact that Web 2.0 is still a controversial theme to a certain extent, the following chapter is focused on the question, whether Web 2.0 is only a marketing label (buzzword) or a conception with a real content. In the third chapter there are examples of concrete web applications and services, which illustrates the areas, where the new Web is successfully established. These representatives are Web 2.0 flagships to a certain degree and for many people synonymous with this term too. The thesis is also concerned with the possibilities of commercial Web 2.0 usage. Web 2.0 has been discussed for several years and since relevant services have been in existence, there have been visible impacts of those new Webs on business. The last but one chapter deals with its possible impacts on selected areas of business. The content of the last chapter is a contemplation on how the Web is going to develop in the next years. There are also discussed social questions connected with quick development of the Internet and Web 2.0.
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