Home > Search Results: recid:74671
Search:
 
Search Tips :: Simple Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 1 records found  Search took 0.00 seconds. 

Could not find similar documents for this query.
Building Customer Loyalty Programs For a Marketing Communication
 Shatova, Mariya ; Skokanová, Dagmar (advisor) ; Magdyčanská, Radmila (referee)
In this work loyalty programs are described as a marketing tool of communication with customers. The first chapter provides a theoretical base which describes why loyalty programs are necessary and very effective for communication with the customer and how to establish effective loyalty program. The second chapter introduces the history of loyalty programs and the first loyalty program, which was founded by American Airlines. The third chapter describes loyalty program in three airlines and offers the opportunity to get to know modern loyalty programs which they offer us. The last part provides analysis of the primary research, which was carried out as part of the practical part. The analysis show that loyalty programs are widely perceived by people and can be successfully implementated in different enterprises. The second part of the survey relates to the selected airlines, and shows how loyalty programs are used and perceived in this particular case.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English