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National Repository of Grey Literature

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Strategic Analysis of STUDENT Agency, s.r.o. Pavlovičová, Zuzana ; Eisler, Jan (advisor) ; Vejmelka, Tomáš (referee) The aim of this thesis is to perform Stategic analysis on the STUDENT Agency company.The analysis is one of the tools which help to create a succesfull strategic plan of the company.The first part is theoretical and it is focused on describing methods applied in the second part. Analysis in the second part is contains macro environment analysis and analysis of the micro environment, analysis of internal resources and capabilities. Detailed record

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