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National Repository of Grey Literature

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Analysis of culture enviroment in chosen country from the marketing viewpoint Svoboda, Jan ; Koudelka, Jan (advisor) ; Mottlová, Libuše (referee) Předmětem mé diplomové práce bylo shodnocení vývoje kulturní prostředí mezi nejmladší generací v Číně. Srovnání tradičních hodnot se změnami, které se odehrávají ve společnosti v současnosti a přibližují je tak podobě ve vyspělých státech. Důraz je kladen možnost oslovit mladou čínskou generaci pomocí médií, především televizního vysílání a internetu a ovlivnit tak jejich nákupní chování. Detailed record

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