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National Repository of Grey Literature

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Strategická analýza vzdělávací instituce Marešová, Veronika ; Jakl, Martina L. (advisor) ; Křížek, Miroslav (referee) Předmětem bakalářské práce je vnitřní a vnější analýza nově vznikající společnosti působící v oblasti jazykového vzdělávání a souvisejícího servisu. Teoretická část představuje základní aplikované modely a popisuje jejich klíčové techniky. Část praktická uvádí souhrnné zhodnocení a posudek situace společnosti. Závěrečná kapitola předkládá strategické cíle, firemní hodnoty a dílčí strategie podniku. Detailed record

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