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Management of sports clubs
BEROUNSKÁ, Zuzana
This bachelor thesis on the topic of " Management of sports clubs" focuses on the management of two specific handball clubs, DKH Slavoj Žirovnice and Házená Jindřichův Hradec. The aim of this work is to evaluate the management of the two mentioned clubs and to propose recommendations for improving their current state. The thesis is divided into theoretical and practical part. The theoretical part deals with the definition and clarification of basic concepts in the field of management, sports management, specifics of non-profit organizations, and the impact of the COVID-19 pandemic on the sports industry. The practical part focuses on the characterization and analysis of the current state of both clubs through a questionnaire survey for the club players and structured interviews with the club management. Based on the methods used, recommendations are formulated for both clubs, which, if implemented and introduced, can lead to improvements in the functioning of both clubs. The thesis also compares the two clubs, using the bench-marking method for comparison.
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