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National Repository of Grey Literature

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Model of Sport Services in E-commerce Moťka, Pavel ; Marvan, Jiří (referee) ; Dvořák, Jiří (advisor) This diploma thesis deals with tools of electronic commerce. Author focuses on definition of electronic commerce, basic relation’s analysis, current trends, as well as the future perspective of e-commerce in its initial part. Information gained in that part is used to analyze a trading company operating in the field of sport service. Second part includes implementation proposal of new elements such as E-learning and E-shop into the company’s information system. These elements are supposed to increase competitive ability, to support marketing effort and to help to promote line of business. Detailed record

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