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National Repository of Grey Literature

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Analysis and Strategy of E-commerce Firms Šklíbová, Veronika ; Przybylski, Lukáš (referee) ; Němcová, Zuzana (advisor) The content of this work is the analysis and assessment of the current state of company Slevoteka.cz, which is the first recreation dealing discount portal in the Czech Republic. This work also contains parts regarding an in-depth insight to company operations, a segment about firm's marketing and a comparison with its competitors. Finally there are many improvement suggestions which were derived as an output of my findings and also a web redesign draft. Detailed record

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