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National Repository of Grey Literature

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Návrh strategie společnosti na základě zhodnocení příčin úspěchu malého a středního podniku Krátká, Tereza ; Šlechtová, Jitka (advisor) ; Kleinová, Lidmila (referee) Bakalářská práce se zabývá návrhem strategie společnosti na základě zhodnocení příčin úspěchu malého a středního podniku. Součástí práce je vypracování strategické analýzy podniku a konkurenční strategie. V bakalářské práci je kladen důraz na silné a slabé stránky podniku a zhodnocení PEST analýzy, která dává podniku informace o faktorech, které na podnik působí. Detailed record

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