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National Repository of Grey Literature

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Návrh opatření na zvýšení prosperity firmy Coms, a.s. Tseveenbayar, Munkhtuya ; Černá, Jitka (advisor) Společnost Coms, a.s. je příjemcem franchisingu od světoznámé britské společnosti Marks and Spencer působící na českém trhu od roku 1996. Je to práce, která navrhuje opatření na zvýšení prosperity založené na zjištění spokojenosti zákazníků této společnosti pomocí dotazníkového šetření. Dotazníkové šetření proběhlo formou osobího dotazování přímo v pražských prodejnách Marks and Spencer. Výsledky jsou vypracovány pomocí tabulek a grafů. Detailed record

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