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National Repository of Grey Literature

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Choice of Marketing Strategy of the Selected Fitness Kadlecová, Kristýna ; Pernica,, Martin (referee) ; Hanušová, Helena (advisor) The main topic of this bachelor´s thesis is about choosing the marketing strategy for FITKO ABC company. The thesis is divided into the parts. First part introduces the theoretical solutions. In the second part the daily records and evaluation of the survey, which was the basis for a SWOT analysis and brand building strategy, was done. Proposed solutions were based on the collected data and analysis. Detailed record

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