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Search Engine Optimization Němec, Michal ; Kaštovský, Petr (referee) ; Tobola, Jiří (advisor) This thesis deals with search engine optimization - SEO. First, are theoretically discussed all aspects of SEO - on-page, off-page factors, prohibited practices and follow-up care on site. Then everything is formulated in practice - to the program by implementing SEO site analysis and from this perspective is also evaluated. The user has on the output of application available data and comprehensive statistics about his site. Detailed record

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