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National Repository of Grey Literature

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Návrh vhodných doporučení pro zvýšení konkurenceschopnosti podniku Mrázková, Miroslava Mrázková, M. Proposal of appropriate recommendations to increase the competitiveness of the company. Bachelor thesis. Brno: Mendel university, 2023 This bachelor thesis focuses on the theoretical definition of terms related to corporate strategy. This is followed by the identification of the factors that influence a dairy company using PEST analysis, Porter's five forces model and analysis of internal company factors, summarized in a SWOT analysis. The identified factors are used to formulate recommendations to improve the competitiveness of the company. Detailed record

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