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Franchising as a way of business
 MAREK, Aleš
The bachelor thesis describes franchising as a way of business and focuses on history of franchising as well as the factors that support faster growth in the Czech Republic. It discusses the advantages and disadvantages from the perspective of the franchisor and the franchisee. Part of the thesis is devoted to the franchise contract which defines the relationships between the business partners. The data obtained from McDonald's are analysed. The purpose of this work is to characterize the company McDonalds and to identify the advantages and disadvantages in relation to other competitors on the market. A questionnaire survey and case studies are used for the research and the SWOT analysis is used to analyze the competition. The work finishes with recommendations for McDonalds.
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