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Environmentální aspekty společenské odpovědnosti Plzeňský prazdroj, a.s.
 Pelánová, Aneta
This diploma thesis deals with the current topic of corporate social responsibility (CSR). The aim of the thesis is to characterize the possibilities of using the concept of CSR in solving environmental problems and illustrate opportunities of integration of economic and environmental targets in the scope of corporate strategy and management. The literary research defines the concept of CSR and the current conditions for its implementation. It’s followed by the procedure for introducing the concept into business practice. The last part of the literary research is focused on environmental responsibility of a business. As part of my own work, an analysis of the CSR activities of the Czech company Plzeňský Prazdroj, a.s. will be done. Based on the obtained results and the method of comparison with competing companies, recommendations will be formulated for Plzeňský Prazdroj, a.s.
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