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Role vzhledu obalu u biopotravin
 Bocanová, Lucie
This bachelor's thesis explores the role of organic food packaging design, especially focused on pointing out the attractive elements of the packaging. The theoretical section describes the elementary knowledge and definitions from related literature. In the practical section a marketing survey was carried out in form of a questionnaire in order to find out what role packaging design plays in consumers' purchasing decisions. Further, it explores the attitude of Czech consumers towards organic food, it reveals their awareness of this healthy food and also reveals the frequency and selection of their organic food purchases. The conclusion contains the survey results that establish the key factors and concrete criteria which would lead to increased consumer interest in these products and which the producers of the packaging should consider. These results are compared with the secondary data in the discussion section.
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