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National Repository of Grey Literature

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Konkurenceschopnost podniku Metrotest s.r.o. na českém trhu Cabrnochová, Eva ; Černá, Jitka (advisor) ; Kačín, Radovan (referee) Bakalářská práce posuzuje konkurenceschopnost podniku Metrotest s.r.o. na českém trhu na základě výsledků SWOT analýzy, která byla sestavena pomocí aplikace PEST analýzy, marketingového mixu a analýzy mikrookolí tohoto podniku. Shrnuje silné a slabé stránky podniku a nastiňuje možné příležitosti a ohrožení. Detailed record

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