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(Mis)use of graphical representation in annual reports of companies
 CZERWENKOVÁ, Michala
This theses conducts an analysis of graphical representation in annual reports from year 2020 of leading companies from the Czech republic and companies listed on the Prague Stock Exchange. Annual reports are turned into attractive documents due to graphs and diagrams. A graph can represent a large amount of data and provides information about trends. Companies might manage their public representation through graphical representation so graphs are considered as tools of impression management. An example of tools of impression management is a graphical measurement distortion which is measured with indexes GDI (Graph Discrepancy Index) and RGD (Re-lative Graph Discepancy). The main cause of graph discrepancies are broken axes, such as non-zero axes, wrong scales and not displayed axes. Other very frequently applied tool is manipulation with time series through reversed time series and lenght of graphed time series.
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