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Food & Beverage Business Plan
 NIMRICHTROVÁ, Alžběta
This thesis deals with business plan and its specifics in Food & Beverage Industry based on an academic research. In the practical part, business plan for a vegan bistro is created based on information previously researched. The concept of the bistro is presented in detail together with the competition analysis. Marketing plan is created and costs of marketing communication are determined. The main emphasis is on financial planning of the project, costs, revenues and profit/loss generated are identified. Balance sheets together with profit and loss statements aree established for 5 years of operation. Risks of the project are identified as well. Last but not least, recommendations for economical sustainability are suggested.
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