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The Assumptions of Commercial Services Development in a Chosen Area - DSO Zlaty vrch
VLKOVÁ, Jana
The aim of this thesis is to analyse commercial servises in the area Zlatý vrch and suggest the possible solutions of their develepment. The literary part, in which the basic terms of the topic are characterized, was written first. These terms are then used in the practical part. Subsequently, the situation analysis, where the whole territory is mapped, was worked out. Futhermore, the survey of the businesmen and also interwiews with the mayors of each municipality were carried out. SWOT analysis of strengths, weaknesses, opportunities and threats was prepared on the basis of these analyses. At the end, I proposed my own suggestions for the expansion of commercial services, which arise from the three main priorities: turism, business and environment.
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