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National Repository of Grey Literature

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Utilization of the Internet in Czech Basketball Kapitulčin, Petr ; Navrátilová, Miroslava (advisor) ; Kaprálek, Tomáš (referee) Název: Problematika využití internetu v českém basketbalu. Anglický název : Dilemma of taking advantage of internet in the czech basketball. Cíl práce: Analyzovat kvality prezentace ženského basketbalu na svazových a klubových internetových stránkách , doporučení pro lepší využití internetu. Metoda : Pozorování Výsledky : Kvalita prezentací stoupá, nadále je však velmi slabá, největší rezervy na oficiálních klubových stránkách. Doporučení pro lepší využití by měla prospět. Klíčová slova : Basketbal, internet, marketing, návštěvnost. Detailed record

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