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Analysis of books and magazines supply chain and the sale organisation
 MACHARTOVÁ, Martina
Supply chain is a network of companies involved in products and services distribution ranging from the raw materials acquisition on one side to the customers satisfaction on the other side. It concerns a whole system composed from producers, processors, distributors, sellers (retailers or wholesalers) and customers. The main focus of this thesis is a quest for general relations and differences between logistic chain of books and that of magazines. At first the books supply and distribution chain ranging from the author to the final customer is analysed. In this supply chain no redundant links or no distribution channels are found. In the other part of the work the supply and distribution chain of periodicals ranging from the author to the final customer is analysed. Neither in this chain are redundant links, we can even say that this chain is more elaborate and more simple in the distribution of the press to sellers than the preceding one. Both of these chains work on similar basis. From the very beginning to the very end they use almost the same links of the chain. The principal difference between these two chains is the nature of the goods to which all the distribution and sales operations are related. Another important difference is a durability of magazines and books on the shop counters. The books are delivered to bookshops continuously during several months, on the contrary, magazines issues depend on their periodicity. This difference leads to the varied use of warehouses. One of the aims of the thesis is also the analysis of the information, material and finance flow among the links of the chain.
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