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Using photographs in marketing campaigns on social networks
 Doleželová, Simona ; Císařová, Zuzana (advisor) ; Dobřichovský, Tomáš (referee)
Title of the Master's Thesis: Using photographs in marketing campaigns on social networks Abstract: This master's thesis focuses on the issue of authorship of the photographs used in marketing campaigns on social networks. For the purpose of dealing with this matter, the thesis defines how the company which is willing to use the photographs in marketing campaigns on social networks, should act so that there wouldn't be any violation of authorship of photographer or any violation of the photographed person's rights. The thesis also specifies the matter of another author's work that could pose as a theme of a photography. The thesis deals with the issue of in which circumstances could the photography be used on social networks. The text of this thesis itself is divided into eight chapters. At first the topic of photography is specified not only from historical side but also from the legal point of view. Moreover, there are individual aspects of authorship related to photography as authorship and photographer's right. Text of this master's thesis defines personal and property rights to photograph. The thesis also deals with restrictions associated with capturing someone or somebody else's belonging in the photo. It also describes the issue of usage of a photography without author's permission and mainly with...
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