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National Repository of Grey Literature

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Marketingová podpora prodeje v B2B vztazích Plhal, Jiří Plhal, J. Marketing sales support in B2B market. Diploma thesis. Brno: Mendel University, 2017 This diploma thesis investigate marketing sales supports, used by businessman in materiál handling market. In theoretical part are identified differences in B2B market against B2C mar-ket. I studied different pricing tools in this enviroment. Some attention is given to price making and payment management. In the practical part are evaluated selling prices of goods. Next indicators are trading margin, operating cost and businessman profit. The next step is evaluating of marketing sales supports, especially discounts and assessment of these dis-counts in link with net sales. The next step in thesis is rating payment ma-nagement with subscribers and suppliers. Detailed record

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