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Nákupní chování seniorů na maloobchodním trhu s potravinami
 Nohavicová, Lenka
The diploma thesis focuses on shopping behaviour of seniors when shopping for food. The aim was to identify their needs, detect barriers and problem areas. To determine these characteristics indepth interviews with elderly (n = 35) and observations in 8 grocery stores were conducted. Based on the findings, obstacles and problems of seniors in the food market were identified. Subsequently recommendations were drafted for producers and sellers aiming to increase customer comfort.
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