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National Repository of Grey Literature

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Role obalu medu a výrobků z medu na nákupní rozhodovací proces Chytil, Ondřej The diploma thesis deals with consumer behaviour with emphasis on influence of packaging and labels on young consumers between the age of 20-35 when selecting honey and honey based products. The thesis uses marketing research techniques, primarily eyetracking observations and depth interviews. The outcome of the thesis is a model of consumer behaviour and a set of recommendations for creating labels and packaging considering honey production. Detailed record

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