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Podpora víkendových pobytů v Brně
 Feist, Patrik
Bachelor thesis is focused on the designing of the strategy (recommendation) for the support of weekend stays in Brno. The theoretical part concentrates on tour-ism, tourism marketing, strategic marketing and marketing mix. In the practical part is an analysis of the current state of attendance in Brno, revealing profile of present-day visitor. The thesis also includes an analysis of current offers of week-end stays. Based on the findings is designed strategy with regard to the typical segments and different seasons, including a proposal of weekend packages for the segments, including promotion. The conclusion contains evaluation and recom-mendations for the city of Brno in the future.
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