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Podnikání formou franchisingu
 Burešová, Michaela
The theoretical part of my thesis concentrates on basic information about franchising and the pros and the cons of enterprise. This part of my thesis also includes an analysis of conditions for obtaining a franchise license, analysis of law and economic conditions for franchising in the Czech Republic and analysis of a franchise agreement. The practical part of my thesis consists of analysis of the franchise market, it also analyses the corporations, which already operate on domestic market and it also analyses specific case. The main target of the thesis is to evaluate thanks to using a specific research and the general pros and the cons and to find out if franchising is a good way to run a business for rookies. The final part of thesis contains general recommendations for entrepreneurs.
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