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National Repository of Grey Literature

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Online komunikace na trhu B2B a její význam u firem zaměřených na oblast průmyslu Večeřová, Michaela This thesis deals with the issue of online communication and its importance in B2B markets of industrial oriented companies based in the South Moravian region. Using secondary data in the form of a desk research and primary data from qualitative interviews with representatives of the addressed companies, areas for improving online communication were identified. The recommendations are related to key word analysis, PPC adverts, implementation of chatbot and content marketing. These recommendations are applicable to all B2B industrial companies. Detailed record

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