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Návrh stratégie pre business hotel
 Schneidgenová, Miriama
The aim of this thesis is to design a strategy for a Business hotel. It will be based on the analysis of external and internal environment, where will be used the company data. The design strategy will lead to increased competitiveness as well as greater occupancy of hotel rooms. PESTE analysis and Porter’s five forces analysis will be used to analyse the external environment. The analysis of the internal environment will be based on the company data. This list of external and internal factors will then be used for further investigation. In the thesis it will be used EFE and IFE Matrix. Then the SWOT analysis will be created. Then with this SWOT analysis will be design a strategy that will improve some hotel processes and increase occupancy of hotel rooms. The design strategy will be economically evaluated.
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