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National Repository of Grey Literature

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Návrh strategie dřevo-stavebního podniku KONAMARA SET, s. r. o. Skokanová, Jana SKOKANOVÁ, J. Proposal a strategy for the development of a wooden-building company KONAMARA SET, s. r. o. Bachelor thesis. Brno: Mendel university in Brno, 2018. The aim of this bachelor thesis is to suggest recommendations and strategies for the wooden-building company KONAMARA SET, s. r. o. through detailed analysis of external and internal environment. The purpose of these strategies and recommendations is to strength-en market position – to increase competitiveness and to develop the business itself. The thesis is divided into two parts, namely theory and results. The first part ex-plains the most important theoretical components of the topic. The results section then focuses on the relevant analyses, from which suggestion and selection of suitable recom-mendations and strategies comes out. Those are then economically evaluated. Detailed record

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