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National Repository of Grey Literature

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Návrh strategie pro zvýšení spokojenosti zákazníků v konkrétním ubytovacím zařízení Rajchmanová, Jana Rajchmanová, J., Proposal of strategy to increase the contentment of guests in the definite accommodation device. Bachelor thesis. Brno: Mendel University, 2018. The goal of this bachelor thesis is to draw up the plan to increase client’s contentment and increase attendance of Cottage settlement and Campsite Danaj. Before devising SWOT analysis, the analysis of external and internal environment were made and questionnaire survey was applied as a marketing research. At last, strategies to increase client’s contentment and attendance of this accommodation facility were made. The strategy of providing accommodation in winter with propagation on website and Facebook account was chosen. Detailed record

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