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Spokojenost návštěvníků restauračních zařízení na Uherskobrodsku
Manová, Tereza
The main aim of this bachelor thesis is to identify weaknesses of restaurant facilities in region of Uherský Brod. The first part contains a theoretical overview about catering services, customer behaviour and a description of marketing research. There is also a methodology describing statistics methods. In the practical part data from questionnaire are analysed. Based on the results there is a discussion which presents recommendation for restaurant’s owners in region of Uherský Brod.

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