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Consumer behavior in relation to their lifestyle.
 ČERNÁ, Veronika
The bachelor thesis analyzes the purchasing behavior of young people according to their lifestyle and influence on the quality of their meals. The first part is focused on the theoretical backgrounds that relate to the given issues. In the theory is interpretation of terms such as young people, lifestyle, nutrition, market psychology, consumer or marketing. The second part of the bachelor thesis is then focused on marketing research through a questionnaire survey. Here was the goal to find out whether young people, especially in Western Bohemia, are interested in a healthy lifestyle.
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