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Analysis of the competitive environment on the babysitting market
 Kubíčková, Klára ; Novák, Michal (advisor) ; Kincl, Tomáš (referee)
The foundation of this thesis is a personal business plan for a babysitting agency. This agency will enter the market as a new entity. In order to do so, it is necessary to explore this business market in a great detail. The analysis of such market should provide information which will then create the foundation for both strategic and operational marketing decisions. The goal of this thesis is to analyze the current state of the babysitting market and its main competitors in Prague in order to create a competitive strategy and marketing program for a new business. This analysis was done through the methodology of competition analysis using the process of competitive intelligence. Data have been collected in many different forms, one of them being semi-structured interviews. Ethics have been taken into consideration while doing this research. The outcome of this work is a competition strategy and the 6Ps marketing mix, which include the competition advantage.
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