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Marketing Communication of Green Ways Company
 Valentová, Lucie ; Zeman, Jiří (advisor) ; Filipová, Alena (referee)
The bachelor thesis is focused on the marketing communication of the Green Ways company. The aim of the thesis is to assess the current marketing communication and based on questionnaire research appraise, whether it is executed efficiently. The research shows that the company´s marketing communication is relatively effective, imperfections are rather seen at salespeople of the Green Ways company. The thesis might be contribution to the aforementioned salespeople, who have the opportunity to increase the efficiency of their work, based on the results of the research.
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