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Web Analytics - Development of web applications for managing accounts in Google Analytics
Aldorf, Marek ; Halbich, Čestmír (advisor) ; Tyrychtr, Jan (referee)
The first part deals with particular knowledge about web analytics and issues connected with web analytics such as segmentation, cookies, metrics, dimensions, KPIs, and lastly, gives an analytical tool Google Analytics. This bachelor thesis describes implementation of the tracking code to setting a basic structure of the instrument in terms of the account and the application interface.
The practical part is focused on creating a web application to manage accounts in Google Analytics. Creation is described from graphic and wireframe design to launching the application in a browser.
The contribution of this work is especially for new users of Google Analytics, saving time by several days. This is the automation of setting up filters by created application that can handle a few seconds to upload filters to the selected Google Analytics account, preformed filters, which resolves duplicates, SPAM bots and transparency of data.
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