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Competition in Broadcasting in the Czech Republic
Průchová, Veronika ; Stará, Dana (advisor) ; Čermák, Jiří (referee)
Bachelor thesis discusses the Broadcasting in Czech Republic. It focuses primarily on the Prague region, which shows the development of audience in the period of four years. It deals mainly with private broadcasters for which it is the most important advertising. It's a radio station, one of the few ways to make a profit, and thus operate alone broadcast or maintain the smooth running of the station. Therefore, a particular sample was selected Prague radio station, which will be shown, which uses the funds to increase the competitiveness and impressions of the whole organizational structure.
The work is divided into chapters and subchapters. The first chapter concerns the distribution of radio in the Czech Republic, the origins and history of the radio and the legal concept of broadcasting. Other chapters are already devoted to the practical part. First, there is a summary of all radio stations in the Czech Republic. Subsequently it follows the development of audience and the final chapter focuses on a particular radio station. The last chapter is a summary of the research. For audience development was used publicly available data, which displays all the radio stations, and for the analysis of a particular station was used primarily personal interviews with employees of the radio station
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