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Analýza vinařského a vinohradnického odvětví ve vybraném regionu
Říha, Jakub
The subject of the diploma thesis is the evaluation of wine and wine growing industry in the Czech Republic and Argentina, and its comparison. The work describes the current situation of the market in wine tourism and opportunities for further development. In conclusion, based on analyzes and marketing research are developed recommendations for the development of wine tourism in the Czech Republic.

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