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National Repository of Grey Literature

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Lokální produkty a venkovský cestovní ruch na příkladě vybraného regionu Tibenská, Katarína The thesis deals with the analysis of the quantity and the importance of the local products in rural tourism in the tourist region of Vysočina. The attitude of the promotion of the local products from the tourist information centres is being evaluated. The basic concepts of local products and rural tourism, such as rural tourism, territorial marketing, regional branding and local product are defined. The territory in terms of potential for rural tourism is specified. The relationship between local products and rural tourism is outlined. Subsequently, the thesis captures results and describes opportunities in improving the current condition. Detailed record

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