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National Repository of Grey Literature

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Business Plan Doležal, Vojtěch ; Kotrlík, Richard (referee) ; Veselý, Josef (advisor) This bachelor's thesis was written as part of study branch 99 386 – Economics and Process management on the Faculty of Business and Management in Brno. The aim of this thesis will be to describe establishing a new business in the entertainment industry. The thesis will include aspects related to the establishment and even management of running a company. This thesis will serve as preparation for its successful start, it will include a draft of business plan, a theory necessary for creation of a company, SWOT analysis, and marketing and financial analysis. Detailed record

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