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National Repository of Grey Literature

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Business Plan for Foundation of Confectioner's Bělehrádková, Věra ; Vladík, Aleš (referee) ; Bayerová, Vladimíra (advisor) The master´s thesis deals with the processing of business plan for foundation of confectioner ´s. First part of this thesis is focused on theoretical basis which are followed by analysis of market and marketing research. On the basis of these acquired information is created concrete business plan which define conditions for its successful realization. Detailed record

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