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National Repository of Grey Literature

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Analýza konkurence na leasingovém trhu Buček, Zdeněk ; Vávra, Oldřich (advisor) ; Strnadlová, Tatiana (referee) Práce se věnuje zmapování hlavní konkurence působící na leasingovém trhu ve vztahu ke společnosti ČSOB Leasing, a.s. Analyzuje aktuální stav na trhu, příležitosti a ohrožení, které trh představuje a také silné a slabé stránky jednotlivých konkurentů. V posledních částech se pak práce zaměřuje na formulaci doporučení, která mohou pomoci ČSOB Leasing, a.s. ještě posílit konkurenční postavení, a na které oblasti by se společnost mohla zaměřit při dalších analýzách. Detailed record

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