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Business Plan of the Trilobit hotel
 Latash, Alena ; Habrmanová, Blanka (advisor) ; Mareš, Jan (referee)
The goal of the thesis is is to present a business plan for new Trilobit hotel, conduct analysis of its marketing activities and determine strategies of development to promote the services of this hotel. SWOT analysis was used and showed that the hotel has more strength than weaknesses; also there are a lot of opportunities for development. Competitive analysis defined the hotel as the best in that area. All tools of marketing mix were explained clearly and in detail. Implementation plan and financial computations were placed to show costs, investments and cash flow. Range of development strategies was offered. In case of implementing that, hotel will attract new customers, extend range of services and increase competitive advantage and profitability.
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