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Breakdown of the financial situation in the company and suggestion of the financial strategy
 Stiborová, Radka ; Kozáková, Petra (advisor) ; Jánský, Jaroslav (referee)
The aim of the work is to make an analysis of the financial situation in the company "K" in the term of 2004 to 2014, to appraise influences of the environment, that have an impact on the company and on the base of the gotten results to suggest a financial strategy. The work is composed of two parts: theoretical part and practical part.In the theoretical part, there are described methods of the financial and non-financial analysis which are used in the frame of suggestion of a financial strategy. Practical part contains informations of the analyzed company, real analysis of the financial indicators and non-financial factors and the real strategy formation. Strategy goals in the financial field are suggested in order to improve a situation in critical points, that over a long period are in difficulties.
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