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Evaluation of tourism development in Jihomoravský region Přikrylová, Dagmar ; Kouřilová, Jana (advisor) ; Silovská, Hana (referee) This diploma thesis is about tourism. The goal of this thesis is to evaluate tourism potential in Jihomoravský region, to identify main problems in tourism development and to propose partial recommendations, which could improve tourism development in this region. First chapter is focused on theoretical definition of basic terms connected to the topic and its mainly describing connection between tourism and regional develpoment. Second chapter discusses tourism in the Czech Republic, evaluates economic impact of tourism on national economy along with the basic frame of tourism policy. Third chapter analyzes localisation and realisation conditions in Jihomoravský region. Based on analyzed facts is given global tourism potential in the region. In the end of the work are defined limitations and barrires of tourism and as well given partial recommendations for improving the tourism situation in Jihomoravský region. Detailed record

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